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Many people care about animals and yet participate in a system which causes them great suffering and ultimately death. Some people (e.g., vegans) adopt a lifestyle which eliminates this tension between caring and killing. In this talk, I will examine the psychological processes at work in sustaining omnivores harmful lifestyles and the barriers that stop them from moving towards veganism. Specifically, I will focus on the role of the Meat Paradox and cognitive dissonance at an individual and a cultural level. I will then turn to examine the psychology underlying veganism; why do people adopt a vegan lifestyle, what factors sustain and threaten their identity as vegans.
Dr. Steve Loughnan
School of Philosophy, Psychology and Language Sciences, The University of EdinburghWrite something about yourself. No need to be fancy, just an overview.